Communication Skills in English
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- Author
- Dr. Satkala
- Publisher
- Akhand Publishing House
- Categories
- Education, Management, Nonfiction
- ISBN
- 9789388998116
- Edition
- 2019
- Format
- Hard Bound
- Size
- Demy
- Pages
- 262
Description
This book studies the methods and strategies for oral communication, examining what communication is, its various media, and how it functions as a natural process among humans, animals, and plants. It details the essential elements of the communication process, including the sender, message, encoding, decoding, receiver, feedback, storing, retrieving, and context. Furthermore, the book explores the needs and types of communication, emphasizing its crucial role in leadership, business success, and organizational productivity. It covers different categories of communication, distinguishing between formal channels—such as downward, upward, horizontal, and diagonal flows—and informal networks like single strand, gossip, and cluster chains. The text highlights how effective communication fosters employee satisfaction, maintains social systems, and supports daily professional tasks.